Dealer partnership

Bring Surja to your region

Partner with a young Indian vehicle maker whose full range is already certified and selling. One dealership, three vehicles, every kind of customer.

Why partner with Surja

A complete line-up from day one

Three vehicles, many buyers

Passenger operators, traders, farmers, delivery businesses and fleets can all find a Surja that fits.

Certified and road-legal

All three variants are ARAI-certified, so you can sell and register them with confidence.

Early-partner advantage

Join while the network is being built and grow with the brand in your region.

Support from the maker

Partner support: Training, Marketing, Spares, Warranty handling

Requirements

What we look for

  • An established local business with a good reputation
  • Experience in automobile sales or service is preferred
  • Showroom space: 800–1,200 sq.ft
  • Workshop space for service: 1,200 sq.ft
  • Investment: Will be discussed
  • Format: Sales, Service and Spares

Open regions: Andhra Pradesh, Telangana, Orissa, Chandigarh

How it works

From application to launch

  1. Apply

    Share your business details using the form below.

  2. Evaluation

    Our team reviews your location, facility and market.

  3. Meeting

    We meet, visit the site and agree on terms.

  4. Set-up

    Showroom set-up, training and first vehicle stock.

  5. Launch

    Open your Surja dealership and start selling.

Dealer FAQ

Common questions

Which vehicles will I sell?
All three Surja variants: Vira (passenger), Dheera (loader) and Dheera+ (delivery van).
Are the vehicles certified?
Yes. All three are certified by ARAI, Pune, completed in September 2025.
What margins and terms do dealers get?
You will get better margin. We share full terms during evaluation.
Do I need a service workshop?
Yes
How long does onboarding take?
Approximately 30–60 days from application to launch, assuming the dealer has a suitable location and funding ready.
Apply

Dealership application

Three short steps. It takes about three minutes.

Vehicles you want to sell